Throwing Life’s Precious Memories Away

Remember the days, before digital cameras, when we paid for the 110 film or 35mm film? We were so anxious to get home, pop that baby in our camera and start taking photos. Not sure about you, but due to the cost and limitation of the film, I was especially cautious to take photos of only the moments/people/objects that I was willing to pay to have developed. With 20-25 photos per roll, I wanted to get my best shots only.

Fast forward to 2012. Not only are digital cameras so much more convenient, they’re a part of our lives. More than 50 million people own an iPhone, not to mention all the other smartphones in the marketplace with integrated digital cameras. We now have the ability to take as many photos as we want, when we want, where we want, and as often as we want. Finally, we’re no longer restricted to the old days of film. So life is great, right? Maybe not.

Back then, we made darn sure to get that roll of film to the store to be developed – for two reasons:

  1. We paid for the film; we had better get our monies worth!
  2. We were so careful to take the best pictures we could and we were anxious to see them!

Back then, our intent was to print 100% of the photos we took. Today, it’s a different story. Thanks to the convenience of digital cameras, we’re able to take so many more photos, about 200 million per day to be precise. However, our intent to print all of those photos has faded. In today’s reality, we print about 17% of the photos we take. So how does this impact us, you ask? Dramatically.

Picture yourself in 10 or 20 years, you will have taken thousands of photos in the time but will only have printed about 100. What will you have to share with your children, grandchildren, or your friends and family that were a part of the moments you speak of? At best, you will have your photos on an online account via “cloud” somewhere. If you happen to remember your username and password, then you’ll be able to navigate through more than 40,000 photos that you will have taken by then for the one or two photos that you wanted to find.

Wouldn’t it be great if you had access to a service that prompted you to simply select your few photos that were worth printing? Wouldn’t it be great if that’s all you had to do? Take a photo with your smartphone, select the photo if it’s worth printing and automatically receive it in the mail?

This is where Picsure comes in!